ADR (average daily rate)
ADR is the average price a sold room-night actually fetched, across all the nights you sold in a period.
Formula
ADR = room revenue ÷ room-nights sold
Worked example
- A resort takes ₱2,535,904 in room revenue over a month and sells 658 room-nights.
- ₱2,535,904 ÷ 658 = ₱3,854 ADR.
Why it matters
ADR is where discounting shows up. Occupancy can climb while ADR falls, and the two together decide whether the extra guests were worth having.
It only counts nights you sold, so it is a rate rather than a total. That is why food and drink revenue must be kept out of it — a guest buying a beer should not move your average room rate.
ADR also moves for reasons that are not pricing. A month heavy with family casitas will show a higher ADR than a month of garden rooms at identical rates, so compare like months, or compare per room type.
In MangoHost
Priced off what the nights sold in the month are worth, held separately from restaurant takings on purpose, so F&B revenue can never inflate it.
Analytics & net profit →Related terms
MangoHost gives Philippine properties these numbers without a month-end spreadsheet. Book a 30-minute walkthrough and see them on your own rooms.