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Direct booking

A direct booking comes to you without an intermediary — your own site, a phone call, Messenger, or a returning guest.

Worked example

  1. A property takes ₱1,000,000 of room revenue, 40% of it through OTAs at 18% commission.
  2. Commission paid: ₱400,000 × 18% = ₱72,000.
  3. Shifting a quarter of that OTA business to direct saves ₱18,000 a year on identical occupancy.

Why it matters

It is the same room-night at a better margin, because nobody takes a commission. A property whose direct share is rising is getting healthier even if its occupancy is flat.

In the Philippines, most direct bookings arrive as chat messages rather than through a booking engine, which is why they are the ones most often lost or double-booked.

The lever is usually returning guests rather than advertising. A guest who has stayed once and had a good time is the cheapest direct booking available, and the only thing standing between you and it is whether you remembered them.

In MangoHost

Every booking records its source, so the direct share is a figure you can watch rather than a feeling. Guest profiles surface returning guests, which is where most direct business actually comes from.

Guest CRM →

Related terms

  • OTA (online travel agency)An OTA is a third-party site that sells your rooms for a commission — Booking.com, Agoda, Airbnb, Expedia.
  • Walk-inA walk-in is a guest who arrives without a reservation and books at the desk.
  • Rate parityRate parity is the practice — often a contractual requirement — of not undercutting an OTA's price on your own channels.

MangoHost gives Philippine properties these numbers without a month-end spreadsheet. Book a 30-minute walkthrough and see them on your own rooms.